Raising a glass to growth: How Sirromet put Redlands Coast on the map

Published on 26 May 2026

Perched among the rolling bushland of Mount Cotton, Sirromet is more than a winery – it’s a powerful example of how vision, place and innovation can come together to create a world-class destination.

Established in 2000, Sirromet has grown into Queensland’s most awarded winery, earning more than 900 national and international accolades and cementing its position as one of Australia’s most recognisable regional wine brands.

But the story of Sirromet is about more than wine. It’s about reinvention. Founded with the ambition to challenge perceptions of Queensland wine, the business has evolved into a multi-dimensional enterprise that blends agribusiness, advanced production, tourism and hospitality – all from a single, integrated estate on Redlands Coast.

Spread across 560 acres, the Mount Cotton estate is home to state-of-the-art winemaking facilities, a cellar door, premium dining, event infrastructure and on-site accommodation at Sanctuary by Sirromet. This unique model enables diverse revenue streams – from domestic and export wine sales to weddings, corporate events and large-scale concerts – creating a destination that attracts visitors year-round.

Location has played a defining role in Sirromet’s success. Positioned within easy reach of Brisbane, the Gold Coast and key tourism markets, Redlands Coast offers both accessibility and natural beauty. It’s a place where large-scale operations can thrive without compromising the visitor experience, underpinned by infrastructure capable of supporting high visitor volumes and major events.

Sustainability is also central to the operation, with water recycling, composting, energy efficiency and solar generation embedded across the estate – demonstrating how modern agribusiness can balance productivity with environmental responsibility.

Today, Sirromet stands as a flagship for the region’s visitor economy, showcasing Redlands Coast’s ability to support complex, high-value enterprises at scale.

For investors and businesses alike, it sends a clear message: when it comes to combining lifestyle, accessibility and global reach, Redlands Coast offers a vintage opportunity that’s only getting better with time.